• The Marketing Process
• Situation Analysis
• Marketing Strategy
• Marketing Mix Decisions
• Implementation and Control

The Marketing Process

Under the marketing concept, the firm must find a way to discover unfulfilled customer needs and bring to market products that satisfy those needs. The process of doing so can be modeled in a sequence of steps: the situation is analyzed to identify opportunities, the strategy is formulated for a value proposition, tactical decisions are made, the plan is implemented and the results are monitored.

The Marketing Process:

• Situation Analysis
• Marketing Strategy
• Marketing Mix Decisions
• Implementation & Control